MAX CHEPRASOV
THE TRANSFORMATION CHIEF

EXPERIENCE

Building businesses.
Leading transformation.

From founding ventures to leading growth, operations, and transformation across PE-backed businesses and global enterprises.

THE CAREER BEHIND THE WORK

A builder’s foundation.
An enterprise perspective.

Entrepreneurship, global operations, automation, enterprise transformation, and executive leadership—each step has expanded how I connect strategy with execution.

2025 — PRESENT

New York, NY

Ignite Visibility

Chief Operating Officer

Enterprise operating partner across a PE-backed marketing platform spanning agency services, lead generation, and product and technology. Directly lead the agency services business, with responsibility for growth, profitability, client outcomes, delivery, and leadership development. Partner with the CEO, Executive Chairman, and private equity sponsor on strategy, M&A integration, and transformation.

750+ people across the platform 450+ people in the agency business I directly lead

2022 — 2024

New York, NY

Tinuiti

Chief Transformation Officer

Led enterprise transformation at a 1,300+ person PE-backed performance marketing company. Consolidated 14 solution lines into three client-centric portfolio P&Ls, aligning organization, delivery, and growth strategy. Oversaw business operations, product and engineering, PMO, IT, legal, M&A integration, and outsourcing.

1,300+ person enterprise 14 solution lines → 3 portfolios

2017 — 2021

New York, NY · Global remit

dentsu

Chief Automation Officer

Built a global automation organization within a 70,000+ person enterprise. Set the strategy, governance, operating model, and delivery portfolio for AI and automation, while advancing shared services and the One Dentsu transformation. Embedded adoption into how teams worked across the business.

450+ person capability built 300+ AI and automation solutions delivered

2011 — 2017

Chicago, IL · Global remit

iProspect

SVP, Operations & Technology

Built and led a 150+ person global operating organization supporting a $125M+ client portfolio. Connected operations, technology, resource management, and client delivery, while advancing shared services and M&A integration. Helped transform the operating model and improve EBITDA margin by 500 basis points.

500 bps EBITDA margin improvement 99% on-time delivery

2006 — 2011

Chicago, IL

iCrossing

Head of Project Management Office

Built a PMO supporting a $25M+ portfolio across 19 domestic and international offices. Established delivery discipline, cross-functional coordination, and visibility across complex digital programs.

$25M+ portfolio 19 offices

2002 — 2006

Chicago, IL

Early ventures

Product & Entrepreneurship

Founded three startups across web development, e-commerce, and telehealth, each with a successful exit. Built a foundation in product delivery and digital operations, connecting customer needs with technology and commercial opportunity.

3 ventures founded and exited

What comes next for your business?

Let’s talk about the challenge—and what it will take to deliver.

Get in touch