
Max Cheprasov
Harnessing a successful 20+ year career, Max has been an instrumental catalyst in propelling business growth and establishing operational excellence across diverse organizations. His portfolio spans from dynamic startups to esteemed global enterprises, steering teams of 10 to an impressive 70,000+ individuals.
(7 minutes)
A sought-after speaker, influential thought leader, and proven transformation advisor, Max’s deep-seated wisdom is often the guiding light for founders, investors, and top analyst firms. His insightful narratives around operational proficiency and the game-changing potential of AI-powered automation have served as a cornerstone for industry advancement.
Areas of Expertise
Operational Excellence · Transformation · AI & Automation
Profit Maximization · Digital Operations · Project Management
Innovation · Visioning · Strategy · Change Management
Negotiations · Procurement · IT · Legal & Contracting
Collaboration · Empowerment · Winning
EXPERIENCE

Chief Operating Officer @ Ignite Visibility
🗓 2025 – Present 📍New York, NY
Leading operational scale and post-acquisition integration for a 400-person, PE-backed performance marketing agency. Overseeing global delivery, cross-functional execution, and enterprise systems across all service lines. Driving improvements in margin performance, process discipline, and service quality by embedding automation, AI, and knowledge systems into the agency’s core operating model. Partnering with executive leadership and investors to align teams and infrastructure for scalable growth, innovation, and long-term impact.

Chief Transformation Officer @ Tinuiti
🗓 2022 – 2024 📍New York, NY
Led enterprise transformation and scaled operations for a fast-growing, PE-backed performance marketing agency. Oversaw critical corporate functions while driving cross-functional alignment, operating model simplification, and the adoption of automation and AI. Focused on enabling sustainable growth, improving margin discipline, and increasing enterprise agility during a critical stage of evolution.

Chief Automation Officer @ Dentsu
🗓 2017 – 2021 📍New York, NY
As the world’s first Chief Automation Officer, led the enterprise-wide AI and automation strategy for a 70,000-person global organization. Founded and scaled a 450-person global Center of Excellence, embedding intelligent automation into core workflows to transform service delivery and productivity. Played a key role in the One Dentsu transformation by shaping operating model strategy and building shared services to improve efficiency, scalability, and service quality.

SVP, Operations & Technology @ iProspect
🗓 2011 – 2017 📍Chicago, IL
Founded and led a 150-person global operations team spanning business operations, product development, IT, legal, M&A, PMO, and client delivery. Drove enterprise-wide process improvement, service standardization, and tech enablement. Helped deliver top-tier P&L performance, industry-leading NPS, and multiple awards for operational excellence. Oversaw large-scale outsourcing, post-merger integration, and system rollouts that enabled scalable, sustainable growth within the Dentsu network.

Head of Project Management Office @ iCrossing
🗓 2006 – 2011 📍Chicago, IL
Built and led an award-winning PMO overseeing a $20M+ digital marketing portfolio across 15 Fortune 500 clients. Developed and scaled delivery frameworks that improved execution speed, cross-functional coordination, and margin performance. Collaborated closely with strategy, media, creative, and technology leads to drive operational discipline and client satisfaction. This work laid the foundation for global program management standards later adopted across agency teams.

Product & Entrepreneurship @ Various Companies
🗓 2000 – 2006 📍Chicago, IL
Before stepping into enterprise leadership, I built and led early-stage ventures and managed digital product delivery at a SaaS company. Founded and exited multiple startups across web development, e-commerce, and telehealth. These formative years shaped my operator mindset, customer obsession, and passion for building scalable systems.
EDUCATION

Artificial Intelligence
Implications for Business Strategy Program
MIT Sloan School of Management

Advanced Project Management Program
Stanford University

MBA w/Distinction
Jack Welch Management Institute

BS, Mathematics and Computer Science
University of Illinois Chicago

15+ Professional Certifications (PMP, PMI-ACP, CSM)
Harvard University, University of Pennsylvania, PMI, Scrum Alliance, SEMPO, and Leadership Choice
Max is phenomenal. He is a deep thinker, builder, and visionary. Max is the type of person who can solve any problem with humility and smile. He is a true tech wizard with a financial backbone.
DentsuX CEO